I saw awesome slide presentation by Siim Teller. The presentation looks at key market data, opportunities and challenges when it comes to market growth in Pakistan.
Pakistan is in its early days of digital growth. Only 16% of the population is using the internet, smartphone penetration is still around 10%, eCommerce is largely non-existant. 3G licenses are a hot discussed topic but regulators can’t get their act together to hold the auction.
The trend is clear though – everyone and everything from ads, eCommerce to personal finances wants to go online.
Great presentation…..Learn a lot about SM trends of Pakistan 🙂